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branding a new era of cinema tech
For independent cinema owners, INDY means freedom – to run their business their way, with the tools, insights, and flexibility to match. Designed to simplify the complex nature of independent cinema, INDY’s cloud-based solution puts operators back in control of their experience, from the front counter to the back office.
The brand needed to reflect that innovation with a grounding in clarity and warmth. A logo representing the duality of INDY and its clients, along with a vibrant colour palette and confident tone of voice, capture INDY’s straight-talking, human-first approach.
At the centre of it all is the website – clean, responsive and built to communicate INDY’s mission and product, with relatable imagery and energetic language.
